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If you have been using WordPress or really any blogging platform one thing you’ll quickly run into is comment spam. Comment spam are those generally meaningless general comments you see on every blog post.
Why would anyone spend the time to post spam comments? Well it’s not people so much as automated bots. These bots are usually run by SEO groups that are attempting to obtain backlinks for their clients. Backlinks are simply hyperlinks from one site to another.
This may sound a bit odd but, backlinks are one of the key signals that Google, Bing and others use to determine relevant content for search. The more backlinks to a site the better. There are some exceptions to this as bloggers commonly use the rel=”nofollow” attribute on hyperlinks to inform the search engines to ignore the links for ranking purposes. But, not all the SEO’s have caught on yet.